The Fincopy Company is proud to welcome its newest partner, Synergy Credit Union to the Fincopy family. Saskatchewan’s fourth largest credit union has engaged Fincopy to lead the content strategy and copywriting for its upcoming website redevelopment. The project will be driven primarily by Fincopy’s unique personification process that will help determine everything from user personas to tone and voice identification and optimizing searchable content. In addition to these foundational elements, Fincopy will write copy that will resonate with the defined needs of Synergy’s unique audience.
Lyanne Campbell, Manager of Marketing Services of Synergy says, “Having worked with The Fincopy team on similar projects for more than a decade, I trust their expertise. Their understanding of personification and copywriting for the financial services industry is exemplary.”
Fincopy’s process begins with engaging conversations that unfold into deeper focus group work with both staff and members. It is then informed by market research and backed by more than a decade of working with credit unions.
“Their expertise will provide us with an invaluable understanding of who our members are, what they expect from us and how we need to speak with them,” says Campbell, “From our words, to our actions and our product and service offerings, the personas developed by Fincopy will give us the insight we need to help drive key business and marketing decisions.”
Kathy Matkin-Clapton, Founder of The Fincopy Company says, “We’re thrilled to work such a dynamic player in the Canadian credit union industry. After spending time with their leadership team, front line staff, lending, wealth and branch management teams, it’s clear that everyone lives the Synergy brand in every interaction. Guided by their insights and informed by member focus group, we will translate our conversations into unique personas that will lay the foundation for member-centric web copy that drives engagement.’